The Set
Art Director
2026
A fresh take on an e-commerce fashion and home brand.
I have been working closely with a newly launched fashion and home brand, ‘The Set' to deliver striking
e-commerce imagery as well as creative assets for all marketing touch points. We wanted to resonate the brands core strategy through its visuals; understated quality, simplicity and considered style, all at an affordable price-point.
Fresh, stylised
e-commerce
We pulled away from the normal bland e-commerce by creating a natural and stylised feel to the imagery through lighting, styling and post-production treatments. We accompanied the key selling shots with interesting detail compositions.
Thought provoking visuals
Beyond the imagery we produced for e-commerce, we delivered on a wide range of marketing content and material including social, ad, OOH and email.
